Tradicional® Plata is 100% blue agave silver tequila and has followed the same Cuervo family recipe since 1795. It is irresistibly refined. When bottled, a special process is used to conserve its flavor and finish at freezing temperatures. This means that it can, and should, be kept chilled in the freezer and served as a crisp, smooth, frozen shot or in a cocktail like a classic Paloma.